Gibson Counsel Services

A trademark is often your most durable competitive asset. Gibson Counsel helps companies build and protect brand equity through strategic trademark counsel, from early clearance decisions that shape your brand narrative to enforcement strategies that defend the value you have built.

• Trademark Search & Clearance: Comprehensive clearance searches and legal analysis before you invest in a brand. We help you assess risk, evaluate alternatives, and make informed decisions about names, logos, and marks before they become expensive problems.

• USPTO Registration & Prosecution: Preparation and prosecution of trademark applications, including office action responses. We manage the process from filing through registration and handle the substantive legal work that keeps your application moving.

• International Trademark Strategy: Coordination of trademark filings across international markets, working with local counsel to align your global brand protection strategy with your business expansion priorities.

• Portfolio Management: Ongoing management of trademark portfolios including maintenance filings, renewal deadlines, and strategic assessments of portfolio strength and gaps.

• Enforcement & Brand Defense: Cease and desist letters, domain name disputes, and enforcement strategies designed to protect your brand without unnecessary litigation. We help you respond proportionately and decisively to infringement.

• Opinion Letters: Written legal opinions on trademark availability, likelihood of confusion, and related questions, useful for business decisions, investor diligence, and M&A transactions.

For trademark matters, we offer streamlined services with transparent pricing. Request our pricing sheet: Pricing Sheet

For additional intellectual property services, please see our Product and Intellectual Property Counsel practice page.